Ferrari Hits the Brakes on Electric Cars

While its first electric model is slow to be unveiled, Ferrari postpones its second to 2028 due to lack of demand.

Ferrari has decided to postpone the launch of its second electric vehicle to at least 2028, two years later than the originally planned date. This decision, revealed by Reuters, reflects the increasing difficulties faced by luxury car manufacturers in their transition to electric, amid a demand deemed insufficient.

According to two sources familiar with the matter, the Maranello manufacturer had planned to market this model by the end of 2026. However, in light of the lack of a genuine market for high-performance electric sports cars, Ferrari prefers to delay the project. One of the informants even claims that current demand is “zero.” The model, considered internally as a future game changer, had already undergone a one-year delay prior to this new postponement.

Lack of motivation or customer base?

In parallel, Ferrari continues to develop its first EV, which will be unveiled in three stages starting October 2025, with an official presentation planned for spring 2026 and deliveries beginning the following autumn. This first model, designed in collaboration with Apple’s former chief designer Jony Ive, will stand out with dimensions more generous than usual, while not being fully an SUV. Alpine played this game with its A390 “Sport Fastback” while others embrace the concept of Crossover Coupe. In short, it will be a large sedan with a high stance and a coupe line. Its price will exceed 500,000 euros, and its production will be limited, making it more of a technological showcase rather than a true commercial turning point.

The postponement of the second model will give Ferrari more time to refine its in-house technologies, such as a virtual gearbox and a simulated sound system, designed to preserve the sensory experience characteristic of internal combustion engines.

The challenges faced by Ferrari are not isolated. Lamborghini has delayed its first EV to 2029, Maserati has canceled the electric version of its MC20, and Porsche is dragging out the development of the electric successor to the 718, Boxster, and Cayman.

Ferrari will detail its new strategic roadmap on October 9. Initially, the brand aimed for 5% electric sales by 2026, a target now out of reach in the short term.

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