Facing Customer Rage, Xiaomi Abandons Restrictions on Its Car

Xiaomi Renounces Performance Restrictions on the 1548-Horsepower SU7 Ultra Following Owner Protests.

Xiaomi has reversed a controversial software update that limited the maximum power of its high-end electric sedan, the SU7 Ultra, after a major backlash from owners. The conflict began with the rollout of version 1.7.0 of the vehicle’s software, which reduced the maximum power from 1548 horsepower to around 900 horsepower under normal driving conditions. To access full power, owners had to perform a reference time test on certified circuits using a system called “lap time evaluation in qualifying mode.” Additionally, a 60-second wait period was imposed before using the launch control, preventing spontaneous powerful launches.

A Xiaomi Auto spokesperson justified these restrictions on safety grounds, emphasizing that the car’s extreme performance required track conditions and experienced driving. “The maximum power of 1548 horsepower is designed for track use, with appropriate tires and setup,” said the manufacturer.

However, this issue highlights a deeper problem: manufacturers are playing with fire by harnessing electric technologies capable of delivering insane levels of power. While electric propulsion allows reaching performance levels once thought impossible, it exposes the structural limits of chassis design. A vehicle capable of absorbing such mechanical violence without compromising safety or durability remains a significant technological challenge. Customers, especially those investing over 500,000 yuan in these cars, rightfully expect an experience that fully meets promotional promises without post-purchase restrictions.

Safety for Dummies

The imposed limitations sparked immediate controversy. Enthusiasts who purchased this sedan for its record-breaking performance expressed their dissatisfaction on forums and social media. While some supported the safety-focused approach, others believed they should be able to access the vehicle’s announced capabilities without restrictions.

Positioned as a technological showcase, the SU7 Ultra, according to Lei Jun, CEO of Xiaomi, “rivals Porsche in performance and Tesla in innovation.” With 0-100 km/h acceleration in 1.98 seconds and a top speed exceeding 350 km/h, it redefines standards in electric automotive performance.

This incident highlights the growing challenges manufacturers face with software-defined vehicles. Balancing raw performance with everyday usability could lead to new industry standards. Consumer pressure underscores an imperative: better anticipate the implications of the technologies they deploy. Xiaomi affirms its commitment to collaborating with customers while maintaining that track environments remain the safest setting to unlock the full potential of the SU7 Ultra.

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