Elon Musk Boosts Tesla Stock by Buying $1 Billion in Shares!
This page is translated from the original post "Elon Musk fait bondir l’action Tesla en achetant pour 1 milliard de dollars de titres !" in French.
- 15/09/2025 16:06
When Elon Musk opens his wallet and goes hunting for Tesla stock, it’s a celebration day on the New York Stock Exchange!
The acquisition was not made directly by Musk, but through a trust. It’s a common and entirely legal procedure, often aimed at keeping the buyer’s identity anonymous. But not in Musk’s case, you can bet! He was quick to inform his community on X (formerly Twitter), after teasing a few days earlier that they would only be able to thank him later.
Behind this display of trust from a CEO in his beloved brand lies a troubling question. When the main actor of a company directly influences the stock price while being able to profit personally, are we not flirting with the red line of insider trading?
This operation comes as Tesla’s board of directors, chaired by Robyn Denholm, revealed an astounding plan to grant Musk shares worth potentially around $1 trillion if the company achieves spectacular performance and valuation goals. Denholm defended Musk as a “generational leader” and downplayed the impact of his past political stances. At the same time, Musk was openly supporting far-right protests in London, eagerly sharing them on X. What can you do, you can’t change who you are.
Who helps whom more, Musk or Tesla?
For Musk, 54, this is the first significant purchase of Tesla shares since February 2020. It is notably his first big operation since he sold over $20 billion in stocks in 2022 to finance the acquisition of Twitter.
This massive buy comes as Tesla is undergoing a challenging period. Global sales fell by nearly 15% in the first half of 2025, and Tesla’s U.S. market share of electric vehicles has dropped below 40%. Meanwhile, registrations continue to decline in Europe, while entry into the huge Indian market has so far been a fiasco.
Despite these difficulties, Musk continues to tout Tesla’s futuristic projects, such as robotaxis or humanoid robots, while cautioning that the end of federal subsidies for electric vehicles, decided by his ex BFF Donald Trump, could lead to “some tough quarters.” The art of nuance.
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Nonetheless, this massive buy raises questions. The stock price, immediately boosted, directly benefits Musk. The mix of personal interest and influence on the markets creates a sense of unease over Tesla’s governance. Even if the operation is legal, it serves as a reminder that the line between strategy and manipulation can be dangerously thin.
READ ALSO: Tesla at its lowest: an empire in peril?
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