Study: Electric Vehicles Struggle to Convince the French

A SIXT-IFOP “Mobility Observatory” study highlighted the doubt among the French about the effectiveness of electric cars against climate change.

The third edition of the “Mobility Observatory” study, resulting from a partnership between car rental company Sixt and opinion polling firm IFOP, is now online. It reports a decline in the intentions to buy electric vehicles in France. This is despite 97% of those surveyed who purchased an electric vehicle being satisfied with it.

However, with over 200,000 electric vehicles sold in 2022, these decreases in purchase intentions are surprising. Moreover, 42% of the French respondents in this study believe that “the development of electric vehicle use is a good solution to combat climate change”.

With the upcoming ban on the sale of new thermal vehicles in 2035, this statistic could hinder automakers transitioning to 100% electric vehicles.

Nevertheless, innovations in electric vehicles have multiplied over the past decade. An electric vehicle can travel a similar distance on a charge as an equivalent thermal vehicle. Additionally, electric cars help reduce CO₂ emissions in the new low-emission zones.

What does the study say about the French doubting electric vehicles?

The “Mobility Observatory” study aimed to understand the reasons behind the reluctance of the French towards electric vehicles. For 54% of those surveyed, the purchase and operating costs are too high. For 29%, the autonomy of the vehicle is still too limited to convince them to buy an electric car.

However, 73% of respondents would be inclined to buy one if the price decreased. Whether through government incentives or reduced prices from manufacturers. Government aid such as the ecological bonus and the conversion premium are already available in France to support the transition. Nonetheless, IFOP and Sixt call for greater efforts in this area.

“Our study shows that trying an electric vehicle often means adopting it. Rental companies play a key role in allowing more people to discover electromobility.”

Jean-Philippe Doyen, President of SIXT Europe South and West

Indeed, more and more manufacturers offer rental options (LLD or LOA) for their brand’s vehicles. With often attractive monthly rates, drivers prefer to rent rather than buy their car. Recently, Peugeot launched its “Custom Lease” at 150 euros per month with 500 km included. This allows you to travel in a Peugeot e208 at a low cost.

Furthermore, the “Mobility Observatory” study noted the still significant dependence of the French on their personal vehicles (69%). This complements their desire to see a reduction in fuel prices and mobility costs, with 60% of them supporting this.

To promote the transition to electric vehicles, the French will need to be educated about the various available aids and the benefits of electric vehicles. Sector stakeholders will need to make significant financial and material investments to enable the French to begin their transition.

Also read: Study, do electric cars pollute more than thermal ones?