Easy as ordering a Citroën ë-C3

Citroën launches a new customer experience on its website, simplified by the limited number of options available for the ë-C3.

Citroën is taking advantage of the launch of ë-C3 to experiment with a new customer experience on its website. All information regarding this model is now consolidated on a single, concise, graphic, and user-friendly page. How is such a feat possible? Simply thanks to the extremely limited number of options for this model!

No more lengthy steps for engine, body, interior, options, financing,… The single page succinctly gathers all details related to the model. A gallery allows exploration of the product and various body colors, followed by different equipment options and finally the pricing and current offers.

Citroën claims that it takes no more than 3 clicks to configure your model. It’s hard to call this an achievement since you only need to choose the finish, color, and financing! As of the time of writing, this configurator is unfortunately not yet available to the general public. The brand considers the essentials, and according to initial studies, the abandonment rate during configuration drops from 45% to 31%.

It’s true that not having to wait for the next page to load is quite pleasant. Similarly, there’s no need to go back three pages to check if it’s wiser to choose a higher trim to get the desired option.

As visits to dealerships become increasingly rare, such a tool is undoubtedly a valuable asset.