Start of Major Discounts on Tesla Model 3

In addition to the “price adjustment” of 4,000 euros, Tesla France is offering up to 910 euros in discounts on the Model 3 available in stock.

Just six months after its launch on the European market, the Tesla Model 3 “Phase 2” is in full doubt. In a way, this is the logical fate of any product whose distant production requires long weeks of maritime freight from China. Tesla cannot afford to produce custom vehicles according to each customer’s desires. This is where Tesla’s business model is disruptive compared to many of its premium competitors like Audi, Mercedes, or BMW.

You buy a Tesla from the catalog, with very few options available: exterior color, wheels, and interior color. Point. The rest involves activating already-present features such as autonomous driving or Premium connectivity for the built-in apps.

Since then, the continuous flow of cars coming from China—in the case of the Shanghai-produced Model 3 and not the assembled Model Y in Germany—forces dealers to find buyers at a frantic pace. Otherwise, these units pile up on enormous parking lots, depreciate in value, and incur high storage costs. Hence the constant discounts for those who know how to find them on the Tesla site of their country.

A Less Popular Model 3?

With streamlined and attractive styling, cutting-edge technology, high-range autonomy, and the best charging infrastructure in Europe, the Tesla Model 3 has everything to appeal. Unfortunately, the sedan format is losing ground worldwide. More relevant than a Model Y, it is nevertheless less popular because it is smaller and less imposing.

So much so that, apart from a convinced segment of buyers, today’s customers seem too few. To attract them, Tesla France is beginning to offer discounts. A taboo word that must be replaced with “price adjustment”. Slight semantics, but a similar message: when the customer hears “adjustment,” they understand that the car is normally too expensive…

With some digging, by April 2024, you’ll find that the flat discount of 4,000 euros applied for several weeks can increase to nearly 5,000 euros depending on the version! This is the case with this Model 3 Propulsion which benefits from the optional Blue Outremer Metallic color charged at 1,300 euros.

Once the 4,910 euro discount is applied, its price drops from 44,290 to 39,380 euros when the lowest official price for a Model 3 in France today is 38,990 euros. That’s how you can drive a Tesla with a color that stands out from the usual and the Tesla white syndrome…

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