Call to Boycott Tesla During the Super Bowl!
- Published on 15/02/2024 12:50
- Modified on 26/09/2025 9:12
Beyond sports, the Super Bowl is about glamour in the stands and outrageously expensive advertisements. This year, Tesla was the unintended star of the show.
However, Tesla had not planned any commercials during the broadcast of the Super Bowl, the American football championship won by the Kansas City Chiefs over the San Francisco 49ers. At $7 million per minute, promotional space is primarily reserved for big manufacturers such as Toyota, BMW, Kia, and Volkswagen this year. Of course, Tesla would have had a place there, but Elon Musk has always preferred social media to promote his brand.
For the second consecutive year, The Dawn Project aired a video Sunday evening that features footage of Tesla accidents involving autonomous driving mode. It’s hard to consider it advertising when the message conveyed is so negative! We leave it to you to form your opinion by watching the 2024 videos and 2023:
“Tesla must be held responsible”, declares one of the 30-second ads. “Boycott Tesla to ensure your family’s safety.” chants the second.
“When you buy a new Tesla, you are financing Elon Musk and allowing him to put a dangerous and unfinished product on our public roads”, stated Dawn Project founder Dan O’Dowd. Through numerous nationwide TV ads, including during the Super Bowl, we are trying to pressure Tesla and Elon Musk to make the right choice and remove their defective software from our environment. However, it seems that the only thing that will pressure Tesla and Elon Musk into doing what’s right is refusing to give them your money.”
This is far from the first time O’Dowd has criticized Tesla and Musk. In 2022, he unsuccessfully tried to run for Senate on a platform solely focused on banning Tesla’s Autopilot features. A useful note: O’Dowd is also the CEO of Green Hills Software, a private company that develops… automated driving systems! And if this negative publicity against his main competitor is actually just a way to promote his own products?
READ ALSO: Tesla lost $244 billion in value in 1 month!
This page is translated from the original post "Appel au boycott de Tesla en plein Super Bowl !" in French.
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