BYD and DENZA Shine at Le Mans Classic 2025

Presenting for the first time at the Le Mans Classic, BYD and its premium brand DENZA have chosen an iconic setting to introduce themselves to the French public.

In the exhibitor village, at the heart of the 24 Hours of Le Mans circuit, the two Chinese brands blended technological modernity with a homage to automotive history.

The event, which brings together nearly 700 historic racing cars, 8,000 collector vehicles, and over 220,000 visitors every two years, has become a key moment for enthusiasts. In this environment filled with emotion and mechanical memories, the presence of BYD and DENZA adds a contemporary perspective on mobility.

BYD, founded in 1995 and now the world’s leading manufacturer of new energy vehicles, showcases three models. The Dolphin Surf city car, starting at €19,990, embodies an accessible approach to electromobility. The Sealion 7, a 100% electric SUV, represents the brand’s premium range with a refined design and a spacious interior. Finally, the Seal U DM-i, a plug-in hybrid, stands out for its Super DM (Dual Mode) technology, allowing it to exceed 1,100 km of combined range.

BYD Takes on BMW, Mercedes, and even Bentley

However, it is DENZA, the group’s premium division, that attracts attention. The brand is actively preparing for its launch in France. Unveiled in Milan last April, the Z9GT is a large electric touring car with an elegant design, advanced onboard technologies, and high-end finishes. Present at Le Mans Classic after its debut at the Cannes Festival, it embodies the brand’s ambition to position itself in the modern grand touring segment.

On-site, the reception from the public seems positive. While some visitors come for the vintage racing cars, many also stop out of curiosity or genuine interest in these future models. The hats and macarons offered to each visitor certainly help! The contrast between mechanical heritage and cutting-edge technologies fuels conversations, illustrating an evolution in the automotive landscape.

The brand will officially arrive in France at the end of 2025 to prepare for the commercialization of the Z9GT in early 2026. Before that, the car will undergo a slight weight reduction, including the removal of the built-in fridge and some comfort accessories that are very popular in China but unnecessary in Europe.

Bridging tradition and innovation, the presence of BYD and DENZA at Le Mans Classic 2025 highlights an underlying trend: an increasingly open dialogue between the past and the future.

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