Dacia Now Available in Augmented Reality
- Published on 20/04/2026 7:45
- Modified on 20/04/2026 7:47
Dacia offers the opportunity to explore its models in augmented reality from a smartphone or tablet with the Dacia AR app.
The Franco-Romanian manufacturer takes a new step in digital customer experience with Dacia AR, its augmented reality application that allows users to visualize its entire current range at life size.
Thanks to this immersive technology, users can place a vehicle in their environment, explore the interior and exterior, change colors, add accessories, and discover every detail with exceptional realism. The app offers all versions available for order in 17 countries, providing a faithful projection before purchase.
A useful, fun, and accessible app for everyone
Since its launch in 2022, Dacia AR has already attracted more than 260,000 users in 181 countries. Intuitive and modern, it allows users to configure their vehicle with just a few gestures and access the official website in only two clicks to check prices and continue the purchasing process.
A new exclusive feature: the exterior of the new Dacia Striker in Journey version is now available in the app, complete with its entire color palette. Other versions, the interior, and accessories will be integrated upon the opening of orders.
The application is also a valuable tool for the Dacia network, allowing dealers to showcase models even when they are not available in the showroom.
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Free on iOS and Android, Dacia AR transforms the automotive trial into an immersive and practical experience, directly from your phone.
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This page is translated from the original post "Les Dacia désormais disponibles en réalité augmentée" in French.
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