Bentley Gets by Thanks to Customization
This page is translated from the original post "Bentley s’en sort grâce à la personnalisation" in French.
- 20/01/2024 11:24
The number of Bentley customers opting for customization has never been higher, representing a 43% increase compared to 2022.
Bentley achieved its third-best year in 2023 with 13,560 cars sold. Although this is an 11% decrease compared to 2022, the best result ever for Bentley, interest in luxury personalization has reached higher levels than before. About three-quarters of customers have chosen from the 46 billion different combinations offered by the in-house custom division Mulliner, representing a 43% increase from 2022. After all, what greater luxury could there be than being unique?
The long-wheelbase Bentayga also exceeded expectations, accounting for more than a third of the brand’s SUV orders in its first year. Bentley’s range of hybrid vehicles also performs well, with the UK being the primary market, where one in four Flying Spur and Bentayga customers opt for the hybrid version.
Proof of shifting automotive customs, the SUV purchasing trend continues with the Bentayga remaining Bentley’s top model, accounting for 44% of total sales. Followed by the Continental GT and GT Cabriolet, which together make up nearly one-third of sales, and the Flying Spur, which accounts for a quarter.
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