Aston Martin chases clients right into their hotel rooms

Aston Martin has opened a new Showroom closer to its potential clients at the luxury Peninsula Tokyo hotel.

Aston Martin continues its exclusive customer experience strategy with the opening of a new center in one of the world’s most refined luxury capitals, Tokyo. Following the launch of its first site in New York in 2023, the British manufacturer is now opening the doors of Aston Martin Ginza, a state-of-the-art new Showroom within the prestigious The Peninsula Tokyo hotel.

The first showroom in Asia to feature the brand’s revamped visual identity, the new two-story site offers a total area of 324 square meters, allowing for the display of three models, a large digital multimedia wall, and a comfortable customer lounge where clients can create their own customized car.

At the Heart of Luxury

Ginza, one of Tokyo’s most popular commercial districts, is home not only to numerous shopping centers and the largest luxury brands but also to one of the most historically rich neighborhoods in Tokyo, featuring many successful multigenerational businesses and the famous Kabuki theater.

In 2023, Aston Martin experienced unprecedented success, notably thanks to the development of its customization division, which boasts a 36% global growth over the year. Building on the dominant trend of personalization in luxury products, Aston Martin’s bespoke service growth was further boosted by the introduction of exclusive limited-edition products, such as the DBR22, the monstrous DBS 770 Ultimate, and of course the extraordinary Aston Martin Valkyrie.

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