Aston Martin on probation, in F1 as on the road?
This page is translated from the original post "Aston Martin en sursis, en F1 comme sur la route ?" in French.
- 01/08/2025 18:04
The latest news from Gaydon is worrying for motorsport and British GT enthusiasts.
Aston Martin Lagonda has confirmed the imminent sale of its minority stake (4.6%) in the Aston Martin Aramco Formula 1 team. This move is aimed at bolstering its strained finances, as the manufacturer faces increasing difficulties. Declining sales, plummeting stock, and a challenging economic environment… a situation that is far from glamorous, even with James Bond as its historic ambassador.
Indeed, the transaction valued at £110 million raises the total valuation of the team to £2.4 billion, or nearly €2.8 billion! It demonstrates the soaring value of F1, which has become a remarkable global marketing product in just a few years. But behind the facade of smiles, Aston Martin’s disengagement from the capital of its team sounds an alarm signal.
Who is, and is not, Aston Martin?
The brand assures that it will remain visible in F1 through a long-term commercial agreement. The name, the green livery, and the media spotlight are therefore preserved… in appearance. Because the reality is that the car manufacturer will be nothing more than a name-only provider, without decision-making power or direct involvement in the team’s strategy. A façade.
The paradox is that the principal shareholder of Aston Martin Lagonda, Lawrence Stroll and his Yew Tree consortium, also remains the owner of the F1 team. An absurd situation where the brand disengages from itself while still being exposed.
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And if this financial maneuver is merely a prelude to a more drastic exit? If the manufacturer’s health does not improve, how long can Aston Martin continue to “pretend” in F1?
Behind the polished image, an entire structure is trembling. And the now crucial question is simple: can Aston Martin still uphold its name without becoming an empty shell, both on track and on the road?
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