Alpine Takes Position at the 24 Hours of Le Mans Circuit
- Published on 14/12/2024 10:32
- Modified on 23/09/2025 15:01
New Haven for Car Enthusiasts at Le Mans, La Piste Bleue Alpine offers visitors an experience at the heart of the A-fléché.
Alpine is establishing itself at the legendary 24 Hours of Le Mans circuit with La Piste Bleue Alpine, its first experience center. This new immersive space, located on Chemin aux Bœufs near the Bugatti circuit, joins Porsche, already present on this iconic site, further enhancing the allure of this legendary location for motorsport fans.
Spanning 450 m² and capable of welcoming up to 200 people, La Piste Bleue Alpine reflects the brand’s values. Its architecture blends tradition and modernity, using materials such as aluminum, referencing the lightweight and robust body of the A110. The blue façade evokes the heritage of the original Berlinette.
The center offers a complete immersion into the Alpine universe. Visitors can participate in driving sessions supervised by instructors from the Automobile Club of the West, test the A110 and A290 models on the legendary Bugatti circuit, or explore technical workshops. Guided tours trace the legendary history of the 24 Hours of Le Mans, highlighting Alpine’s contribution to this event.
An Hall of Fame celebrates the brand’s achievements: there are helmets, driver suits, wheels, and tires from the A424, as well as the trophy from the 24 Hours won in the LMP2 category in 2019. Three grandstands equipped with 10 bucket seats of the A110 S and a premium Devialet audio system provide complete immersion to follow on-track performances.
La Piste Bleue Alpine also forms part of a strategic partnership with Michelin. All vehicles at the center are fitted with custom-developed tires to ensure a dynamic yet safe experience. In addition to driving activities, the center is available to host various events: tourist rallies, seminars, and other gatherings for enthusiasts, offering a 360° experience including dining and accommodation options.
With La Piste Bleue Alpine, Alpine strengthens its presence in the city of the 24 Hours and joins the ranks of exceptional brands associated with this legendary circuit.
READ ALSO: Will the Renault 5 Turbo 3E kill Alpine?
This page is translated from the original post "Alpine s’installe sur le Circuit des 24 Heures du Mans" in French.
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