In padel, Aston Martin charges 55 euros for its logo, talent is still your responsibility

After Alpine and Cupra, Aston Martin is entering the padel scene with Padeltek. A beautiful collection that promises to raise your bill.

Padel is certainly attracting everyone. Your colleagues, your neighbors, and now Aston Martin. Through its Formula 1 team, the prestigious British brand is partnering with Padeltek to launch three rackets and three covers. Is your backhand still hitting the glass? At least it will look good.

On the model priced at 329 euros, compared to 274 euros for the same unbranded Nevo HB90 racket, the Aston Martin decoration comes at an extra cost of 55 euros. About 20% more, without the logo being known to improve volley precision. Prestige remains a field where the margins for improvement are considerable.

The Padel Mania

The automotive industry didn’t wait for Aston Martin to discover padel. Alpine is notably supporting Arturo Coello and Federico Chingotto and lends its name to the Paris Major. Cupra is also sponsoring players, including the Frenchwoman Alix Collombon, and supports the emergence of new talents. There is obviously some marketing involved in these commitments, but also athletes and competitions that benefit directly.

For Aston Martin, this announcement is primarily about products to sell. The press release invokes precision, speed, and performance to link F1 and padel. We could also accept “two audiences to offer accessories to.” The launch, scheduled for October 22 in Austin before the United States Grand Prix, will indeed take the form of an exclusive event. To join the popular sport of the moment, it’s best to maintain some good habits.

Let’s not shy away from our pleasure: it’s beautiful. And supporters absolutely have the right to pay for their favorite colors. But let’s be honest: this decoration does nothing to improve your gameplay. The additional 55 euros would probably be better spent on a lesson. It may be less stylish in your bag, but potentially more effective at the net.

ALSO READ: After F1, Le Mans, and MotoGP, Alpine enters the padel scene

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