Porsche, circuits, and Formula 1: the secret passions of Apple’s new CEO
- Published on 25/09/2026 18:09
At the helm of Apple since September 1, John Ternus has a very concrete passion for high-performance cars and motorsport.
To lead Apple, it’s better to love electronic circuits. John Ternus also enjoys those bordered by curbs. Tim Cook’s successor splits his time between the products of the Californian giant and a car passion that goes far beyond the joy of owning a beautiful car. His thing is also getting behind the wheel on the track.
In early May, during the F1 Grand Prix in Miami, Eddy Cue shared a delightful anecdote. The head of Apple services explained that Ternus drives a Porsche and participates in amateur racing. So why wasn’t he present in Florida, being such a passionate enthusiast? Because he was behind the wheel on the Laguna Seca circuit! An agenda that gives an idea of the place motorsport occupies in his life.
Apple locks down F1
On the famous Californian track, his quite respectable lap times have been reported by the American press. Several media outlets attribute to him a rare modern Porsche 935, reserved for the circuit. The asphalt isn’t his only playground; according to Bloomberg, Ternus also takes colleagues to practice rally driving on dirt in Washington State.
This passion takes on a particular dimension since Apple TV holds the exclusive broadcasting rights for Formula 1 in the United States. Announced on October 17, 2025, this agreement covers five seasons, from 2026 to 2030 inclusive, with the broadcast of free practices, qualifications, sprints, and Grands Prix. A commitment that the new boss, a fervent F1 enthusiast, fully supports according to Eddy Cue.
For F1, here is a representative whose interest goes beyond viewership and screens. This obviously doesn’t guarantee any commercial decision. But knowing that the head of the broadcaster enjoys wearing a helmet himself gives a special flavor to the partnership. In Cupertino, the passion for circuits is now also lived behind the wheel.
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This page is translated from the original post "Porsche, circuits et Formule 1 : les passions secrètes du nouveau patron d’Apple" in French.
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