Learning While Having Fun: Lynk & Co Gamifies Electric Driving
- Published on 01/02/2026 9:05
- Modified on 01/02/2026 9:11
With the embedded HowFar app, Lynk & Co turns eco-driving into a fun challenge to encourage 100% electric usage.
What if eco-driving became a game? With HowFar, its new embedded application designed for the Lynk & Co 08 plug-in hybrid SUV, the manufacturer transforms a metric often seen as austere — the distance traveled in electric mode — into a real interactive challenge. The idea is simple: measure, visualize… and motivate to do better with each trip.
Specifically, HowFar tracks the share of kilometers traveled with zero emissions, displays a clear history, and allows users to compare their performance with other drivers in the Lynk & Co community. It offers an almost “gaming” approach to responsible driving, blending gentle education with a light-hearted competitive spirit. It’s no longer just about range or consumption; it’s about personal improvement. And that radically changes the perception of plug-in hybrids.
Driving is not a punishment!
The benefit of this type of electric driving application is twofold. On one hand, it informs without moralizing: the driver better understands the impact of their daily choices, whether it’s a commute or an impromptu weekend trip. On the other hand, it introduces a playful element that helps demystify electrification. No need to be an expert in kilowatt-hours: a few well-thought-out graphs, a score, and a ranking are often enough to trigger new habits.
And there is a rather virtuous side effect. By monitoring electric consumption or wanting to beat their own record, drivers find themselves driving more gently, anticipating more, and adopting smoother driving habits. The result: fewer jolts, less stress, and often less fuel consumed. Everyone benefits, including passengers.
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Linked to the Lynk & Co 08, a plug-in hybrid SUV that can announce up to 200 km of electric range (WLTP) and over 1,000 km overall, HowFar is part of a coherent strategy: fully exploiting the potential of the PHEV. Between an educational tool and an embedded game, the app demonstrates that learning while having fun can also apply to mobility. In short, it’s all gain.
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This page is translated from the original post "Apprendre en s’amusant : Lynk & Co gamifie la conduite électrique" in French.
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