CUPRA plays the informers… for a good cause!

The 100% electric CUPRA brand joins a European initiative to make the roads safer through its vehicle data.

CUPRA joins the large-scale initiative of its parent company, the Volkswagen Group, aimed at collecting data from vehicles and traffic to improve road safety.

Specifically, CUPRA cars will share anonymized information from sensors and cameras, as well as real traffic situations in nearly 40 European countries, with the consent of the drivers. The goal? To continuously optimize driving assistance systems and automated driving functions through simple and transparent software updates.

Together we are stronger

Thanks to this “collective intelligence” (“swarm data”), vehicles can generate high-resolution maps, guide drivers on unmarked roads, and provide alerts tailored to local weather conditions. Delicate situations, such as pedestrian crossings near schools or crowded parking lots, are particularly targeted to protect the most vulnerable users, such as children and cyclists.

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The collected data is not continuous: it is transmitted only during emergency braking or sudden evasive maneuvers. Each sharing strictly complies with data protection regulations, and drivers can withdraw their consent at any time via the My CUPRA app.

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