Ford reduces spare parts prices by 25%
Ford launches a significant price reduction on over 6,000 original parts for vehicles manufactured up to 2019.
Ford is launching a major initiative for its European customers: up to 25% off on over 6,000 references of original parts for vehicles built up to 2019. This measure mainly concerns the most sought-after body parts, such as bumpers, doors, fenders, grilles, and headlights, to facilitate repairs after an accident and routine maintenance.
The affected models include iconic passenger cars and pickups from the brand such as Fiesta, Focus, Mondeo, C-MAX, Kuga, and Ranger. The offer covers a total of 35 models, representing millions of vehicles still in circulation in Europe. According to Ford, around 1.2 million Fiestas manufactured between 2008 and 2017 are still in use by European customers.
Cheaper is better!
Wolfgang Voss, Vice President of Ford Customer Service Division Europe, emphasizes: “By reducing the cost of parts, we help our customers keep their vehicles in pristine condition, whether it’s a family car or a cherished model.”
For approved repairers and workshops, this initiative facilitates access to high-quality original parts, ensuring simplified installation, preserved aesthetics, and maintenance of the vehicle’s residual value. Customers benefit from more affordable maintenance while extending the lifespan of their car.
This reduction is also part of a sustainable mobility approach: encouraging the use of original parts helps limit the reliance on inferior quality components and reduce automotive waste. Drivers can thus extend the life of their vehicle while maintaining optimal performance and safety.
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With this measure, Ford scores points for customer satisfaction and sustainability, combining accessibility, safety, and respect for the environment in the maintenance of its older models.
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This page is translated from the original post "Ford baisse de 25% le prix de pièces détachées" in French.
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