“askrnlt”: Renault Has Hired a Virtual Salesperson
- Published on 25/11/2025 13:58
- Modified on 26/11/2025 10:37
Renault continues its digital transformation with the integration of a new intelligent conversational assistant on its website.
Developed in-house at Renault and powered by Google’s Gemini technology, it is named “askrnlt.” This tool marks an important step for the manufacturer, which seeks to enhance customer support throughout their digital journey, from the first click to the driver’s seat.
Accessible on both desktop and mobile, “askrnlt” functions like a true mega intelligent search engine, capable of understanding and processing natural language. The tool centralizes all available information on renault.fr and offers a smooth, organized, and above all contextual interaction. The goal: to quickly guide each user toward the model best suited to their needs, while providing a more autonomous and serene experience.
Renault bets on intelligent pedagogy
Renault has chosen to integrate Gemini 2.5 Flash, one of the most promising generative AI models currently available. This technological partnership opens new perspectives in terms of customization, speed of execution, and relevance of responses. Already active on the pages of the new Renault 4 and Renault 5, the assistant will be extended by the end of the year to the New Clio and the Twingo E-Tech electric. Full rollout across the entire range and to major European markets is planned for early 2026, with continuous updates to enrich its capabilities.
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This initiative confirms the group’s desire to position itself among the leading manufacturers in the use of artificial intelligence for customer service. As the leader in electric and hybrid car sales in France, Renault also aims to facilitate access to its electrified ecosystem by providing instant and reliable answers to the questions of potential buyers. Reassuring the customer and analyzing their needs remains the best way to accompany them toward the electric transition. Perhaps one last detail to refine: despite all its technological qualities, one might wonder if “askrnlt” deserved a name that is slightly easier to pronounce. An engineering feat, but a real tongue twister for diction… and media coverage!
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This page is translated from the original post "« askrnlt » : Renault a embauché un commercial virtuel" in French.
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