“askrnlt”: Renault has hired a virtual sales representative

Renault continues its digital transformation with the integration of a new intelligent conversational assistant on its site.

Developed in-house at Renault and powered by Google’s Gemini technology, it is named “askrnlt”. This tool marks an important step for the manufacturer, which aims to enhance customer support throughout their digital journey, from the first click to the driver’s seat.

Accessible on both desktop and mobile, “askrnlt” operates like a true mega intelligent search engine, capable of understanding and processing natural language. The tool centralizes all available information on renault.fr and offers a fluid, organized, and above all contextual interaction. The goal: to quickly direct each user to the model best suited to their needs, while providing a more autonomous and serene experience.

Renault bets on intelligent pedagogy

Renault has chosen to integrate Gemini 2.5 Flash, one of the most promising generative AI models at the moment. This technological partnership opens up new perspectives in terms of personalization, execution speed, and response relevance. Already active on the pages of the new Renault 4 and Renault 5, the assistant will be extended by the end of the year to the New Clio and Twingo E-Tech electric. Generalization across the entire range and to major European markets is expected by early 2026, with continuous updates to enhance its capabilities.

You might be interestedin this article:

Innovation

• 25/11/2025 11:22

With Disney+, Audi opens a new path for in-car entertainment

This initiative confirms the group’s intent to position itself among the most advanced manufacturers in the use of artificial intelligence for customer service. A leader in electric and hybrid car sales in France, Renault also aims to facilitate access to its electrified ecosystem by providing instant and reliable answers to future buyers’ questions. Reassuring the customer and analyzing their needs remain the best way to guide them towards the electric transition. Perhaps one last detail to perfect: despite all its technological qualities, one might wonder if “askrnlt” deserved a name that is slightly simpler to pronounce. A feat of engineering, but a real tongue twister for the media relay!

ALSO READ: Smart guide for not being unhappy in a Renault Twingo