DS offers this colorful customization
- Published on 14/11/2025 10:32
- Modified on 14/11/2025 10:35
DS Automobiles expands the DS 3 personalization offer with the introduction of three new roof colors: Aden Red, Opal White and Carat Gray.
These colors, now offered by DS in addition to the existing black roof, come with matching wheel centers. They are available on the PALLAS and ÉTOILE trims and aim to strengthen the model’s visual identity.
With these new configurations, the DS 3 now offers up to sixteen possible combinations, not counting wheel variant options. This development responds to the growing demand for personalization in the urban SUV segment, where differentiation options are a deciding factor for buyers.
Each vehicle ordered with one of these three shades passes through a dedicated workshop within the Poissy plant. This area, reserved for specific treatments and particular customizations, ensures the application of the bespoke configurations. It is an internal system designed to guarantee the quality and consistency of the personalization process.
The roof color option is integrated into the online configurator and its price varies depending on the chosen body color. For Cristal Pearl, Cachemire and Bleu Lazurite — already available in a black two-tone — the additional personalization is charged €175, on top of the €1,200 cost for the two-tone paint. For the Noir Perla Nera shade, pairing it with one of the three exclusive roofs is offered at €575.
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DS Automobiles supports this addition with a commercial offer: until December 31, 2025, roof personalization in Aden Red, Opal White or Carat Gray is offered free of charge for any order of a new DS 3 in PALLAS or ÉTOILE trims. This initiative allows customers to access these new configurations at no extra cost.
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This page is translated from the original post "DS offre cette personnalisation toute en couleurs" in French.
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