Peugeot opens a showroom in Fortnite

Peugeot takes an unprecedented step in the automotive world by opening its first virtual showroom in Fortnite.

The French brand invites players to discover its concept car, the Peugeot POLYGON Concept, on the interactive island Polygon City, specially created for the occasion.

Accessible from the “Discover” tab in the main Fortnite menu using the code [4592-5340-1652], Polygon City offers an immersive experience where automotive design and digital worlds meet. The island takes the shape of the Hypersquare, the futuristic steering wheel of the concept car, and allows virtual visitors to fly over the city and explore the vehicle from every angle.

Players can take part in mini-games scattered across the island to earn tokens, which they can then use to customize the POLYGON Concept. Customization covers many elements, from the body paint to the rims, including the Hypersquare® steering wheel and light signatures.

Dealers will appreciate it…

This initiative marks a new approach to showcasing vehicles, combining playful exploration and digital immersion. It aims to reach both brand fans and gaming communities, offering an interactive preview of the concept car before its official presentation.

The POLYGON Concept will be unveiled on November 12 on Peugeot’s YouTube channel, but Polygon City already allows you to explore its lines and configurations in a futuristic and unique environment. The experience illustrates Peugeot’s desire to bring automotive innovation and digital technologies closer together while opening new ways to interact with the public.

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To dive into the experience, just log into Fortnite, enter the island code, and start exploring. And if you’re not familiar with this virtual world? No problem, stay connected on Mobiwisy.fr to learn more about the POLYGON concept.

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