The Twingo Frog: From Mockery to Advertising Sensation

Once mocked, the Twingo is reborn in an electric version and turns its nickname “frog” into a cool image.

Although Renault now refers to the Twingo’s nickname affectionately, it’s important to remember that in 1992, the situation was somewhat… different. At the time, the small, daring, plump city car, with its round headlights and playful look, was not universally loved. If it was called “the frog”, it was more to mock its appearance than as a term of endearment. Caricatures in magazines relished exaggerating its unlikely proportions.

Twenty-three years later, the Twingo returns in a 100% electric version, and the “frog” nickname has become a real marketing advantage. Proof of this: in the new film produced by Publicis Conseil and directed by Matvey Fiks, swarms of tiny metallic frogs invade Paris to guide our eyes to the new Twingo E-Tech electric. The wink is deliberate, and this time, it’s meant to charm rather than mock.

All is Forgotten

The film, blending live-action and 3D effects, set to “Return of the Tres” by Delinquent Habits, captures all the mischief and freshness of the Twingo, while showcasing its practical evolutions: five doors, exemplary modularity, and modern technologies like OpenR Link with integrated Google.

In 1992, the frog could make people smile… or grimace. In 2025, it captivates and evokes sympathy. Renault has managed to turn the mockery into affection, the wink into a symbol. And while city dwellers today seem delighted to spot this green frog, it should not be forgotten that its journey began amid laughter and ridicule, proof that humor and boldness have always been in the Twingo’s DNA.

You might be interestedin this article:

Car

• 09/11/2025 12:02

65 Years Ago, Ford Lost a Part of Its Soul

After all, turning mockery into an icon—that’s marketing genius… and a bit of automotive magic.

ALSO READ: Renault 5 or Twingo: which one to choose?