Maserati aims to go 100% electric by 2030

Following the example of the Stellantis group, the Maserati brand is moving in that direction by announcing its transition to all-electric vehicles by 2030. But how?

Maserati is by definition a brand of sports and luxury cars deeply rooted in combustion engine technology. Impossible to associate a car with the Trident logo and a V8 engine with a high-pitched sound. Yet, the energy transition has already begun with the introduction of some hybrid models. Well, micro-hybrid, with small electric systems that cannot drive the car on their own. But it’s a start before the radical change.

Because the Italian company will jump straight to electric, without going through hybrid or plug-in options.

A rapid transition at Maserati

This week, Maserati unveiled its ten-year plan. No more four-year plans like FCA used to have. The electric sub-brand Folgore (meaning lightning in Italian) will start in 2023 with the GranTurismo, a 2+2 sports coupe. It will also have a GranCabrio version, and the Grecale SUV, a cousin of the Alfa Romeo Tonale, will also get an electric counterpart shortly after.

Then, in 2024-2025, the rest of the lineup will follow, including the largest SUV Levante, the sports model MC20, and the Quattroporte sedan. The current Ghibli sedan will therefore disappear from the catalog by 2025, with all models available in Folgore battery versions.

Finally, the entire Maserati catalog will be electric by 2030. This is more ambitious than the rival brand Porsche, which will only have 80% of its sales in hybrid and electric models by that date.

Stellantis platforms, except…

Maserati does not specify this to maintain its high-end image, but the technical platform will indeed come from Stellantis. The brand will use the STLA Medium or Large platforms depending on the model. However, vehicle design and manufacturing will remain in Italy, as exemplified by the GranTurismo Folgore at Mirafiori.

The GranTurismo Folgore will have its own platform, as it was developed prior to the PSA-FCA merger. It will inherit a power output of 1,200 horsepower via three motors and original Formula E converters (which the manufacturer has been committed to since 2022). This allows reaching 100 km/h in less than 3 seconds and exceeding 300 km/h, although Maserati is not intended for racing circuits.

For now, Maserati keeps the details about the look of its machines under wraps, which will be revealed in more detail in the coming weeks.

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