Roubaix: Electric Tier Scooters Are Meeting with Success

With more than 330,000 trips in one year, Tier is a hit with its self-service electric scooter rentals in Roubaix.

Tier Mobility won the tender for the development of self-service electric scooter rentals in Roubaix. It was in September 2021 when the German operator deployed 500 electric scooters and 100 bicycles. One year later, the city claims it has been a success, supported by data.

Is Roubaix about to become the scooter capital?

The service has accumulated 330,000 trips since its launch, with 25,400 different users, and without “any major incident or misconduct”, according to Tier Mobility.

“We now aim to make this new service sustainable and further develop it, notably through mobility hubs,” spaces located near public transportation where bicycles, scooters, car-sharing services, and even click-and-collect lockers will be gathered,

declares Alexandre Garcin, deputy mayor of Roubaix responsible for mobility. The city has implemented several measures to promote soft mobility, including “allowing residents to cross the city by bike without interruption thanks to created cycle routes.”

However, the city admits that “the daily usage of each vehicle remains below those of Paris and Lyon,” which it explains by “the lower density of the territory.” Garcin specifies that “the goal is to achieve 20% of trips by bike or scooter by 2035 and to position Roubaix as the bike and scooter capital.”

Roubaix residents loyal to the self-service model

Tier also shares an interesting figure, that of user loyalty. Users made around 7.6 trips on average in September 2022, while 18% of subscribers account for 30% of the trips.

“We have adapted to this new territory, responded to local needs, and changed residents’ habits, while offering a service that meets the highest market standards,” expressed François-Xavier Giraud, responsible for Tier’s deployment in Roubaix.

Soft mobility as a complement to public transportation

It is also noted that Roubaix residents use electric scooters for their daily commute, with a 21% higher ridership on weekdays than on weekends. For those who criticize electric scooters as replacements for buses or walking, know that user surveys reveal that 63.2% of respondents ensure their trips “in complementarity with public transportation”, including the metro, tram, bus, and V’Lille bikes.

Proof of this intermodality, Tier confides that 7 out of the 10 most frequented stations are “immediately adjacent to a public transport stop”.

Here is the list of the 10 most used Tier electric scooter stations in Roubaix:

• Eurotéléport Metro
• EDHEC
• Epeule Montesquieu Metro
• Gustave Delory Bus Stop
• Grand Rue
• Victor Provo Tram
• Roubaix Train Station
• Charles de Gaulle Metro
• Grand Place Metro
• Student Residence

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