KIA: An Increase in Investments in Europe
This page is translated from the original post "KIA : un renforcement des investissements en Europe" in French.
- 24/05/2023 11:59
The South Korean brand KIA will continue to invest in electric vehicles in Europe and aims to become one of the leaders in the sector.
KIA, a South Korean brand based in Seoul, unveiled its corporate strategy for the next five years. As part of this, the brand will invest €22 billion worldwide in robotics, vehicle electrification, and autonomous driving.
In this regard, during the “KIA Brand Summit,” the company revealed its new EV9 SUV. This aligns with the brand’s goal to launch 15 new electric vehicles by 2027. The brand will focus primarily on the European market, as evidenced by its sales figures from last year.
Indeed, in 2022, KIA sold 542,423 vehicles in the region. This number increased by 7.9% compared to 2021. Electric vehicles accounted for 34.9% of these sales alone. This is an ideal period for investments in Europe, as the European Union gradually tightens excessive pollution regulations for thermal vehicles.
KIA aims to go beyond strengthening its European investments. Its corporate strategy targets the sale of 1.6 million electric vehicles worldwide by 2030. KIA intends to offer vehicles suited to the future market, including with autonomous driving technology.
In addition to investments in electric vehicles, the brand has partnered with Ionity and Kia Charge to recharge your electric car. Currently, more than 1,900 Ionity charging points are available in Europe, along with 500,000 charge points for DCS (Kia Charge).
Details of the KIA EV9
More information is currently available about the electric SUV. Notably, a video has been published on the South Korean brand’s social media channels.
Technologically, the EV9 will feature Level 3 SAE autonomous driving. It will allow drivers to intervene only when necessary. France permits this level of autonomous driving.
The EV9 will also be equipped with V2G (vehicle-to-grid) technology. This process allows an electric vehicle to charge or discharge when connected to the grid. If electricity production is high (for example, during a storm in a wind farm), the car can absorb the excess and store it in its battery. It can then redistribute this electricity to the grid.
For comfort, sustainable and recyclable materials will line the interior of the vehicle. Additionally, the brand has eliminated animal-derived leather from this model.
KIA has not yet announced the price for the KIA EV9. Stay tuned for updates!
Read also: Kia EV9, the Korean electric giant unveils its lines
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