Volvo EX30 – Smart #1 – Zeekr X: Their Surprising Commonality
This page is translated from the original post "Volvo EX30 – Smart #1 – Zeekr X : leur point commun va vous surprendre" in French.
- 10/08/2023 19:09
These three compact SUVs are about to shake up the European market with their performance and prices. But do you know what they are hiding?
The Trojan horse of the Chinese automotive industry is deploying. These models mimic historic European brands to better persuade and gain acceptance: Volvo, MG, Smart, or Lotus are now brands with a Chinese heartbeat.
This strategy has also allowed this nation to catch up very quickly in technological development, to the point that today, in the electric car sector, China is at the forefront. The stereotype that their productions are just poor copies is dead.
The industrial logic now considers very large scale, with synergies at all levels. The perfect example is the scheme behind the Volvo EX30, Smart #1, and Zeekr X, the latter entering the European market this year via Sweden to start. By the way, Sweden is also the home of Volvo.
It doesn’t take long to realize that these three cars are mechanically identical. Only their bodies and interiors differ, to appeal to even more tastes and preferences. The common platform is called SEA (Sustainable Electric Architecture), developed by the Chinese giant GEELY, which owns these three brands.
Indeed, the proportions might have been a dead giveaway, as well as the technical specs: batteries, power, performance… even prices (ultra-competitive), everything is identical. We are stronger when we hunt in packs…
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