Lavoie S1, the €2000 scooter designed by McLaren

The luxury world is entering the scooter market, like this Lavoie Series 1 developed by McLaren. But honestly, what’s the point?

Entry-level Series 1 costs 1990 euros, and the most powerful Series 1 Max is priced at 2290 euros. Not exactly a mainstream mobility solution. Lavoie is a very young brand that, somewhat belatedly, aims to break into the exclusive scooter world. Our first concern is the market saturation with Asian players dominating the sector, from cheap to ultra-technological options. There are also more niche artisans with very relevant solutions, like the French Plume and the English Pure.

For a fun fact, it’s quite amusing that McLaren Applied Technologies, the innovation branch of the McLaren Formula 1 team and manufacturer, developed this Lavoie scooter (designed by Callum studio) while knowing that the father of driver Lando Norris, Adam Norris, is behind the rival brand Pure. Quite the British vibe…

Like Pure, Lavoie relies on the foldability of the scooter as a selling point to make it less bulky in public transport or under the desk.

From a purely technological standpoint, there’s no revolution compared to existing models: a promise of 50 km range with the S1 and 70 km with the S1 Max, thanks to two sizes of Samsung batteries and in ECO mode (max 15 km/h). While the top speed can reach 40 km/h, it will be electronically limited to 25 km/h in Europe as required by legislation.

The attractive price of the Lavoie S1 is largely justified by the use of high-quality materials like magnesium and aluminum, which bring the weight down to 18.5 kg (S1) and 19.5 kg (S1 Max). Features include a front disc brake, regenerative braking at the rear, turn signals, and connectivity to a dedicated app—just like competitors.

For early adopters, Lavoie offers a SuperCharger that reduces charging time from 3.5 to 2 hours for the Series 1, and from 5 to 3 hours for the Max.

Finally, a nod to McLaren: the orange color is the iconic shade of the Woking-based manufacturer (England). It’s worth going all out and splurging on such a sum.

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