Leboncoin mocks the end of free-floating scooters.
This page is translated from the original post "Leboncoin nargue la fin des trottinettes en libre-service." in French.
- 31/08/2023 12:45
On September 1st, free-floating scooters will have disappeared from the streets of Paris. A boon for Leboncoin.
Since 2018, scooters had flooded the sidewalks of Paris, offering residents an alternative to cars and public transportation. A commendable initiative that found its audience with nearly 400,000 users, but the fairy tale quickly turned into a nightmare when the two-wheeled vehicles started to invade the roadway, thrown there by users often disrespectful of the equipment they rented. Worse, their high-speed circulation (20 km/h, four times the speed of an average pedestrian) caused many accidents. The mayor briefly tried to designate parking and circulation zones, but chaos overcame the friendly means of transport, which 89% of Parisians disapproved of in a consultation.
No more sharing, but plenty of opportunities
In place of scooters, Parisians will soon discover on sidewalks strange QR Codes “TrottFinder.” A new rental offer or a vehicle-sharing app? Not at all, just a link to the page of scooters for sale on the app. And there are many, as the site lists nearly 23,000 classified ads!
A clever publicity stunt orchestrated by the DDB Paris agency for its client. The 10 iconic locations of the capital will be tagged: Champ de Mars, Châtelet, Gare de l’Est, Gare Saint-Lazare, Les Grands Boulevards, Le Marais, Montparnasse, Place de la Bourse, Place de Clichy, and République.
According to the agency, the initiative aims to remind users harmed by the ban that the alternative has always existed. A way to highlight that giving a new life to existing scooters remains the most environmentally responsible approach.
The scooter is dead, long live the scooter!
READ ALSO > End of free-floating scooters, already another alternative?
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