Dacia surpasses the 8 million mark
This page is translated from the original post "Dacia passe la barre des 8 millions" in French.
- 30/09/2023 11:18
Dacia surpassed 8 million vehicles sold in 2023. Quite a journey for the small Romanian manufacturer acquired by Renault in 2004.
Since 2004, Dacia has introduced a new consumption model based on a pragmatic vision of automobiles: constantly redefining the essentials by offering the best price/performance ratio. And it works! Sales are steadily increasing, and the number of satisfied customers now exceeds 8 million.
The Romanian manufacturer that would become Dacia was founded in 1968 under the name UAP for Uzina de Autoturisme Pitesti, meaning Pitesti Car Factory. This city is located on the banks of the Argeș River in Argeș County, with the headquarters still there today.
The first logo in Dacia’s history reflects national and local references. The mountain in the background pays homage to Romania, especially the Carpathians. In the center, the eagle is inspired by the coat of arms of Argeș County, located in the region of Muntenia where UAP’s headquarters are situated.
The current name Dacia appeared in 1980 on a black and white logo. It is directly inspired by “Dacie,” the ancient name given by the Romans to Romania.
As an anecdote, the first Dacia Logan marketed in 2004 was initially intended for the Romanian market and Eastern European countries. Due to its success, sales were opened to many European countries, marking the start of the success story.
Since then, Dacia models are sold in 44 countries, mainly around the Mediterranean.
If its home country, Romania, ranks in the top 5, it is France that leads in terms of sales, followed by Italy.
Some information about Dacia buyers:
- 66% are men
- 50% are between 55 and 74 years old. Jogger has the youngest clientele, with 55% under 54 years old
- More than 50% no longer have children at home. Jogger stands out from the rest of the range with 47% having at least one child.
- 40% of customers live in rural areas. Dacia Spring is the model with the most rural clients (50%)
- They travel approximately 12,000 km per year (11,750 km) with a mixed urban/rural use
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