Tesla’s Cyberbière Fizzles

When Tesla’s beer becomes the laughingstock of social media. Over-multiplied diversifications cause missteps.

After the Cyberquad for kids, the Cyberwhistle, a small whistle shaped like a Cybertruck, and the CyberSpoon McDonald’s, here comes Tesla’s CyberBeer!

Excessive alcohol consumption is dangerous to health, and its use is strongly discouraged when you are behind the wheel. At Tesla, they thought it would be funny to launch a beer, the CyberBeer, alongside the highly anticipated Cybertruck. If the quality of design and flavor of the pickup match those of the can, there might be some disappointed… But not in France, where the product isn’t available.

For 150 US dollars, the company is offering a set that includes two bottles of beer and two angular black ceramic mugs called Cybertein. At 75 dollars per bottle, you might expect a very fine vintage. Brewed and bottled in California by Buzzrock Brewing Co., it has an alcohol content of 7%. It is a blonde Helles-style beer with European Saaz and Hallertau Mittlefruh hops aromas. A disappointing blend according to internet users, but as you know, social media can be ruthless. In the end, the publicity stunt is successful thanks to a product on which the company doesn’t risk its very survival. A new success for Tesla and Elon Musk.

However, history will remember that the first CyberBeer was delivered and used before the first Cybertruck—definitely less glorious…

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