Jaguar Invites Itself into the Dragon-Genius
We love spotting automotive product placements in animated movies. Today, it’s Jaguar’s turn.
In the collective subconscious, or collective awareness, cars and cinema are synonymous with Aston Martin and James Bond. The secret agent favorite of Her Majesty is inseparable from his DB and Vantage models, but 007 does not have the monopoly on automobiles.
After Volkswagen in the recent Miraculous Ladybug and Audi in Spirited Away, we uncovered this advertising gem in the 2021 animated film.

The Wish Dragon is an American-Chinese animated film released in 2021, co-produced by Sony. A young, ambitious but penniless student embarks on a wild adventure through contemporary Shanghai in search of his childhood friend. She is wealthy and famous, and to win her heart, the hero can rely on the help of a mischievous Dragon. Not just any dragon—this one can grant three wishes… A modern Chinese Alibaba, in short. The film encourages young viewers to reflect on the fact that if you can get everything you wish for, then you must decide what truly matters. Perhaps a Jaguar, for example?
This page is translated from the original post "Jaguar s’invite dans le Dragon-Génie" in French.
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