Verge Motorcycles, the Rising European Brand

Verge Motorcycles expands its operations to the United States and the United Kingdom. New European stores will follow.

Verge is quite an astonishing name for a manufacturer, but its motorcycles are certainly interesting, featuring a signature hubless rear wheel that gives them a striking appearance. Powered by a powerful motor directly integrated into the rear wheel, Verge’s electric motorcycle promises a lot on paper. The technical specifications are intriguing: up to 150 kW (204 hp) and 1,200 Nm of torque at the wheel for the TS Ultra. It can accelerate from 0 to 100 km/h in 2.5 seconds and reach a top speed of 200 km/h. In terms of range, its 20.6 kWh battery allows for up to 375 km on a single charge. On a compatible charging station, it recharges in just 25 minutes. In addition to the TS Ultra, Verge also markets two tamer versions, the TS Pro and the TS… plain. Less powerful, they also sacrifice some kilometers of range and recharge a bit slower.

Partnership with Westfield

In order to allow European consumers to experience Verge up close, the motorcycle manufacturer is opening a pop-up store in the prestigious shopping center Westfield London on Tuesday, May 28. Furthermore, Verge is opening its first two retail stores in the United States. The first store will open at the Westfield Century City mall in Los Angeles on Saturday, June 1. The second Verge store will open at Westfield Valley Fair Mall in San Jose on June 6. The company opened its first store in the heart of Monaco in May of last year.

George Blankenship, who led, developed, and brought to life the first stores of Apple and Tesla, is responsible for rolling out these international brand centers and overseeing the customer journey development. “For 150 years, motorcycles have been made with the same basic format. At Verge, I have been particularly inspired by its boldness to challenge old habits. said the Chief Revenue Officer. Verge has literally reinvented the wheel to better serve its users and the environment. I see in Verge today the same potential as I saw in Apple twenty years ago and Tesla ten years ago, when those companies took the lead and completely redefined their industries.”

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