Tesla Cybertruck: Due to Lack of Customers, Resale Clause Disappears

Without drums or trumpets, Tesla has removed the commercial clause that prohibited its customers from reselling their Cybertruck. Why?

Ramzan Kadyrov can sleep peacefully: if his Cybertruck equipped with a machine gun no longer satisfies him, he will be able to resell it. This was theoretically always forbidden by Tesla as stated in its general sales conditions. There was then talk of a potential fine of $50,000 and a lifetime ban from Tesla dealerships.

Why such a clause? Initially, the idea was to prevent any speculation phenomenon, so that the market would not go completely crazy. It is true that some order forms, months before production began, saw their prices skyrocket on auction sites.

At that time, Tesla made it seem that reservations were reaching a million units. It was therefore not entirely foolish to want to contain the market, particularly by claiming that deliveries would be honored in the chronological order of reservations.

A commercial flop?

Very quickly, this last aspect fell apart, as Tesla did not honor its commitments… at the risk of seeing customers request refunds of their reservation deposits. Tesla imposes its rules of the game but does not respect its own. A game that has proven dangerous since now, the supposed million reservations have vanished. The Cybertruck, produced in fewer than 20,000 units since January 2024, is available without delay or reservation.

As a result, the non-resale clause without the agreement of Tesla is no longer relevant and has therefore been quietly removed. Just like the entry-level version of the Cybertruck, an electric pickup whose initial commercial promise was that it would be available for around $40,000 excluding taxes. Ultimately, it costs nearly three times that and is no longer of interest to many.

It is up to Tesla to quickly open new foreign markets to absorb unsold units, like in China. In Europe, it is unlikely to be homologated due to its dimensions and the protruding angles of its bodywork.

Will the Cybertruck, for which Tesla has spent billions of dollars on development, be a gigantic thorn in the side of the American manufacturer in its history? It is highly likely, as Tesla acknowledged in July 2024 that it was losing money on every unit produced. So, before turning a profit, a lot of water will have flowed under the bridges.

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