New promotion on the electric Ariya, Nissan doesn’t stop!

After price cuts, Nissan is tackling rental rates to boost sales of its 100% electric Ariya.

Let’s first revisit the very special year experienced by the Nissan Ariya. On May 15, 2024, the entire range benefited from a price cut of 4,000 euros. A sort of general tour from the boss. The Ariya range thus started at 39,300 euros, allowing Nissan to finally compete with the queen Tesla Model Y on equal terms. At least in terms of comparable pricing, which is already quite good.

But you know Tesla well by now, and you know that the American manufacturer is unable to keep its prices stable. The Model Y, for instance, dropped to 36,990 euros this summer. Let’s be honest, it is unlikely that Tesla lowered the price of the Model Y out of fear of losing market share to the Nissan Ariya. However, we can be certain that Nissan checks the pricing of the Model Y every morning, noon, and night!

Nissan or the energy of despair?

But figures are stubborn, and the Ariya was thus much more expensive than the Tesla. The Japanese manufacturer thus introduced a special discount of 2,000 euros on vehicles in stock in August. Is that enough? One must believe not, as Nissan has just launched a new offer and since October 1, the Ariya is being offered for just 199 euros per month!

The Nissan Ariya ENGAGE 63kWh new is offered until the end of November in a Long-Term Rental for 37 months and a maximum of 30,000 km. As one might expect, the first payment is heavily increased to 7,500 euros, followed by 36 payments of 199 euros. The vehicle is to be returned to your dealer at the end of the contract.

There is only one way to know if this offer is interesting: bring out our faithful Casio College. When you return the vehicle to your dealer at the end of the contract, you will have spent 14,664 euros. Given that today the model is offered starting from 37,300 euros, this is less than 40% of its new value spread over 3 years. Without being the deal of the century, far from it, this isn’t entirely unreasonable, but in our view it remains too much for a vehicle that is already starting to feel dated. For good deals, you might want to take a look at certified used vehicles where very low-mileage examples are available for less than 30,000 Euros. Now that’s interesting because you can also obtain financing.

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