GM x Hyundai: A Collaboration on Electric Pickups

According to Pulse, a South Korean media outlet, GM and Hyundai are working on electric pickups for Latin America

Partnerships are becoming increasingly common in the automotive industry, where development costs are high. Today, General Motors (GM) and Hyundai may well be teaming up to develop pickups for the Latin American market. This project is part of a memorandum of understanding signed last September. It aims to reduce costs and accelerate the development of new vehicles, including electric and hydrogen models.

A collaboration for new pickups

According to several South Korean media outlets, the leaders of both companies, Euisun Chung of Hyundai and Mary Barra of GM, recently met to discuss pickup development. The idea would be to share platforms and components between models from both brands. For example, the Chevrolet Colorado and GMC Canyon could serve as a basis for a future Hyundai pickup. Conversely, Hyundai’s Santa Cruz could be rebadged under the Chevrolet or GMC brands.

If this partnership materializes, the first models could be marketed in Latin America. This market would serve as a strategic testing ground for these new vehicles before a wider deployment. However, some media also mention the possibility that Hyundai might develop a pickup based on the Chevrolet Silverado 1500 or the GMC Sierra 1500.

A cooperation that is nothing extraordinary

This sort of collaboration is not unprecedented in the automotive industry. In the past, models have been rebadged between different brands, such as the Toyota Yaris rebadged as the Mazda2. In this case, the goal is to optimize costs by using existing platforms.

It is still too early to determine whether these projects will come to fruition. But this alliance between GM and Hyundai could mark a turning point in the electric pickup sector. Several months will be needed before more details emerge about the models that will actually be produced and sold. In any case, this collaboration could offer consumers a new range of innovative vehicles.

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