A competition to improve life in Dacia

Dacia brings together three prestigious design schools in competition to create a new innovative accessory to enrich its YouClip system.

The YouClip accessory system, first introduced on the Manifesto concept, allows for the attachment of various practical accessories inside vehicles. Since then, it has been adopted in the Duster, the Spring, and most recently the Bigster, embodying Dacia’s philosophy: eliminating the superfluous while offering useful and personalized solutions.

To further push the use of this system, Dacia has organized a design competition during the 2024 Paris Motor Show. Three prestigious design schools – ENSAAMA, Rubika, and Strate – were invited to imagine a revolutionary new accessory compatible with YouClip.

This competition mobilized 65 young designers, who presented their projects in January 2025. After a rigorous selection by the Dacia teams, four finalist projects were chosen for the final phase. The grand winner will be announced in March 2025, during the press trials of the Bigster, by a panel of European journalists. The winning accessory may even be industrialized and integrated into the Dacia range.

The Finalist Projects

1. Dog Set (ENSAAMA): Designed by Garance Probsting, this accessory targets dog owners. It includes a bowl, a compartment for waste bags, and a multifunctional hook. Attachable to the boot or headrests, it offers space-saving benefits and great practicality.
2. Comfort+ Set (ENSAAMA): Imagined by Hadrien Costrejean, this inflatable cushion ensures optimal comfort for passengers. It easily attaches using YouClip and folds away after use for smart storage.
3. Legătură (Rubika): Hector Vanquaethem proposes a versatile accessory featuring straps and a double-sided surface (organizer or waterproof). It can serve as storage, a mat, or even a multifunctional bag.
4. RoadBin (Strate): Zoé Dusollier presents a portable mini-bin with a hermetic lid, perfect for families and adventurers. Easy to transport, it helps keep the environment clean.

With this competition, Dacia highlights an intelligent approach to improve life on board with practical and accessible solutions. The accessories imagined reflect not only the creativity of the designers but also the evolution of user needs. The enjoyment of use is no longer solely about very expensive comfort, and that is a very good thing.

READ ALSO: Renault Group engine, Dacia announces an electric vehicle for less than 18,000 euros