Tesla Goes into Panic Mode in the United States

Tesla doubles its efforts to boost sales in the United States and Europe, facing a plummeting demand.

These catastrophic figures illustrate a growing disaffection from the public towards Tesla. These measures implicitly reveal that the manufacturer is beginning to recognize the long-term consequences of its tarnished image.

This week, Tesla expanded its discount program, previously reserved for U.S. military and government employees (thank you Uncle Trump!), to other groups: students, teachers, first-time buyers, retirees, and their families. It’s simple, a $1,000 discount now applies to almost the entire range of new vehicles.

At the same time, Tesla reached out to holders of Cybertruck preorders, urging them to confirm their purchase before June 15, 2025, to maintain a preferential price of $7,000 on the Full Self-Driving (FSD) option. After this date, the price will increase to $8,000. For that matter, they will certainly need to do much better as the Cybertruck, once seen as a revolution, is struggling to convince and remains a commercial failure.

Tesla USA on the European Model

Beyond the United States, Tesla is deploying measures similar to those regularly used in Europe, particularly here in France, where the brand is also facing difficulties. The manufacturer is offering exceptional 0% financing across its entire range, an unusual offer in the land of Uncle Sam that reflects an urgent need to revive sales. These incentives illustrate a fundamental problem: even by reducing costs for customers, Tesla struggles to reverse the trend.

The brand’s image is at the heart of the problem. An open letter recently published by employees calls for the resignation of Elon Musk, accused of seriously tarnishing the company’s reputation. The scandals and controversies surrounding the CEO have driven away many formerly loyal consumers.

The damage is not just financial. Tesla sees its aura as an innovator weakening, a risk that could jeopardize its long-term future. These aggressive measures to stimulate demand are not enough to mask a troubling reality: if the brand does not confront these structural challenges, it could lose its leadership role in the electric vehicle sector, facing an increasing number of capable competitors.

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