Audi on Credit and in Stereo

When Audi and Dolby invest everything in the atmosphere on board, we enter a new dimension of travel where sound is a partner.

Audi has understood that when everything has been said about performance, range, driving assistance, or attractive leasing offers, it is necessary to find new arguments to resonate with the customer. And in a world where cars are becoming increasingly silent, especially electric ones, pleasure now also comes from what we hear. Or more precisely, from the way we hear it.

It is in this spirit that Audi announces a strategic partnership with Dolby Laboratories. Starting from July 2025, several models from the rings brand, including the Q7, Q8, A8, and the e-tron GT, will be delivered with the ultimate embedded sound, the famous Dolby Atmos, integrated into the Bang & Olufsen Premium 3D Sound system.

Sound Becomes a Science

A step further towards the stereo life touted by Mr. Eddy Mitchell, perfectly in tune with our time. The sound ambiance becomes a luxury, a promise of escape, a supplemental soul… whether on credit or not.

More seriously, this collaboration between two heavyweights – one from the premium automotive sector and the other from immersive sound – highlights a change of era. From now on, the cabin is no longer just a place for transportation; it is a true rolling salon. The quality of audio, long considered secondary, becomes a substantial argument capable of making a difference between two vehicles whose technical specifications are very similar.

This Audi-Dolby partnership, far from being anecdotal, could well mark the beginning of a new era for the onboard experience. An era where the car, nearly mute by nature, begins to sing again. And this time, not to cover the noise of the engine!

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