Renault to Open an Exceptional Museum in 2027

By inaugurating its very first museum in 2027, Renault is not just looking to showcase its most beautiful cars.

The manufacturer wants to convey a strong message: when you buy a Renault, you are not just buying a car, but a vibrant part of an industrial heritage that is over 127 years old.

Located in Flins, in the Yvelines, this museum will be situated near the former factory, now converted into a ReFactory dedicated to the refurbishment of used vehicles. This is a symbolic choice, as Flins has long been an industrial pillar of the group. Like this place, the future museum is part of Renault’s desire to connect the past and the future.

In recent years, the Diamond has multiplied initiatives to highlight its heritage: communication around its historic models, restoration of iconic vehicles, participation in events like Rétromobile or Le Mans Classic. The creation of this museum marks a logical and anticipated step.

Renault celebrates its history

Renault thus joins the major European manufacturers who have long understood the importance of a museum to strengthen brand image and create an emotional connection with the public. The Porsche Museum in Stuttgart has become an essential communication tool for the German manufacturer. In France, only Peugeot had previously crossed this threshold with “L’Aventure Peugeot” in Sochaux.

The building, designed by architect Jacob Celnikier, promises a spectacular space. The 2,800 m² hall will be dominated by a “wall of cars” mounted on pallets, visible from the outside. In total, nearly 700 vehicles will be presented, from the Type A of 1898 to future concepts, not forgetting Formula 1 cars and Alpine. Archives, rare objects, and a restoration workshop will enrich the experience. Although nothing has been specified, a shop should allow enthusiasts to take home a small souvenir from the immense stock of TheOriginals, the manufacturer’s online store.

Renault is no longer content to just talk about the future; it shows that its past makes sense and is more than ever a selling point. For in a rapidly changing automotive world, history remains a powerful driver of emotion and trust. The acquisition of legendary brands such as MG, Lotus, or Volvo by Chinese groups is a prime example.

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