Tesla’s little risqué joke
This page is translated from the original post "La petite blague bien graveleuse de Tesla" in French.
- 16/07/2025 11:14
Behind the juvenile humor, Tesla delivers a genuine message of technological performance in the autonomous vehicle sector.
On Monday, July 14, 2025, Tesla officially expanded the service area of its Robotaxi to Austin, Texas. An important announcement in substance, but which has mainly attracted attention for its very suggestive form… The map of the expanded perimeter indeed draws a barely concealed phallic symbol, an intentional provocation that once again fuels the image of Elon Musk as a connoisseur of juvenile jokes. He hasn’t refrained from celebrating this “market penetration.” Subtlety, the key word for laughter…
But while the form may amuse or irritate, the substance is anything but a joke. This expansion was not decided at random. It illustrates the technological maturity of the service. Tesla can now expand its territory in any direction, at will. This drawing is not a mistake or a clumsiness, but a calculated snub to competitors.
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The manufacturer’s marketing strategy has never feared ridicule. Prices set at $69,420, Robotaxi rides at $4.20 then $6.90… crude nods or references to internet culture have become the signature of a group and its leader who cultivate irreverence. But this apparent nonchalance masks a very real technological lead.
While most competing autonomous vehicle projects struggle to move beyond testing phases or remain confined to small areas, Tesla appears ready to massively deploy its Robotaxi. Applications for expansion in California and Arizona show that the offensive is just beginning.
Behind this map worthy of a schoolyard drawing, Tesla sends a clear message to its rivals: “You are still testing your prototypes. We are already on the road. And we are having a laugh.” A very Muskian way of reminding who is leading the dance in the race for autonomous vehicles.
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