Why is Renault discontinuing the smaller version of the Megane E-Tech?
This page is translated from the original post "Pourquoi Renault supprime la petite version de la Megane E-Tech ?" in French.
- 19/07/2025 15:39
Renault has revamped the range of its Mégane E-Tech in mid-2025, retaining only the high-powered versions with long range.
The time when the Renault Megane E-Tech electric was priced below 30,000 euros, including eco-bonus, is now over. And probably forever, as the starting price of the French compact in the catalog is now 39,500 euros (before aids).
Previously offered with several levels of engine and battery options, the Renault Megane electric is now only available in “high” versions: 60 kWh battery and 220 horsepower engine. A choice that may surprise, but which aligns with a well-defined industrial and commercial strategy, in the context of the arrival of the R5 and the upcoming R4.
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End of the 130 hp version, with regret?
Since its launch in early 2022, the Renault Mégane E-Tech offered three technical combinations:
– EV40 / 130 hp / 40 kWh battery
– EV60 / 130 hp / 60 kWh battery
– EV60 / 220 hp / 60 kWh battery
But now, only the 60 kWh / 220 hp trims remain in the catalog. One engine, one battery, one philosophy. This simplification primarily addresses industrial challenges. Produced in the ElectriCity factory in Douai, the Mégane shares its CMF-EV platform with the Nissan Ariya and the Renault Scénic E-Tech. Producing fewer variants helps reduce manufacturing costs by standardizing components; facilitate logistical planning by avoiding the multiplication of references; speed up production rates by limiting the configurations to be assembled… thus reducing costs.
With the expected increasing production volumes, Renault has every interest in streamlining existing ranges. By eliminating its base versions, the Mégane E-Tech is moving upmarket. The model no longer aims to capture all segments of the market but to consolidate its place in the semi-premium compact segment, facing the Volkswagen ID.3 or Volvo EX30.
No longer casting shadow on the Renault R5 and R4?
With its 60 kWh battery, the Renault Megane E-Tech is highly competitive thanks to a range of 468 km and brisk acceleration (0 to 100 km/h in 7.4 seconds).
This overhaul of the Renault offering is also due to the recent arrival of the Renault 5 E-Tech. With its base version priced at 25,000 € excluding bonus, the R5 takes the entry-level electric segment at Renault, with up to 150 horsepower and 400 km of WLTP range.
The same observation applies to the new Renault 4 E-Tech, a small electric SUV based on the same platform as the R5. Maintaining an electric Mégane EV40 130 hp / 40 kWh would have led to a strategic overlap of the ranges.
But another problem has arisen in the Renault catalog: the Megane is now almost the price of the entry-level Scenic E-Tech… which has the same 60 kWh battery, but only 170 horsepower. Not easy to decide…
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