Americans No Longer Trust Tesla
This page is translated from the original post "Les américains n’ont plus confiance en Tesla" in French.
- 24/07/2025 18:34
A recent survey reveals a worrying reality for Tesla. The brand is now considered the least trustworthy car brand in the United States.
According to Ars Technica, in a poll of American consumers, only Tesla and VinFast have a negative net trust score. Tesla even ranks last, with a trust index of -19%.
While Tesla remains known for its performance, innovative products, and technologies, its reputation today is overshadowed by the controversial image of its CEO, Elon Musk. His political stances and public controversies have tarnished the brand’s image and damaged its perceived integrity.
A situation that defies all industrial logic
Paradoxically, respondents express concerns about safety, despite technology being widely recognized as among the best, if not the best. According to the Harris Poll conducted by Axios, Tesla was ranked the 8th most trustworthy brand in 2021. This position quickly fell: 63rd in 2023, then 95th in 2025, with a score of about 61.3/100, placing Tesla at the very bottom of the rankings.
It is important to understand that beyond the simple quality of the product, these rankings take into account criteria such as ethics or civic engagement, where Tesla has particularly struggled, but also products and services, where the brand remains relatively strong.
Fortunately, despite criticisms related to manufacturing quality and customer service, the brand continues to enjoy strong loyalty from its customers. About 72% of owners say they would buy a Tesla again without any hesitation.
Ultimately, the loss of trust is a warning signal for Tesla. Even if purchase intentions remain stable, these results suggest a growing ideological rift surrounding the brand and its leader.
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In the face of this crisis, Tesla must consider a strategic response on multiple fronts. First, to strengthen the perceived safety of its vehicles, then improve communication to dissociate the brand image from that of Musk, and finally continue to ensure the quality and reliability of its products. Only a skillful management of these issues can allow Tesla to regain the wavering trust of consumers.
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