Ford promises a new Model T revolution in 10 days
This page is translated from the original post "Ford promet une nouvelle révolution Model T dans 10 jours" in French.
- 31/07/2025 15:51
Despite a global decline in the electric vehicle market, Ford announces a major strategic shift.
On August 11, Ford will unveil a brand new 100% electric platform, aimed at giving birth to a family of unprecedented models. A step that CEO Jim Farley himself describes as a “Model T moment,” referring to the iconic car launched in 1908 that revolutionized the automobile by making cars accessible to all, at a time when they were still a luxury product reserved for an elite.
The true revolution came in 1913, when Ford introduced the assembly line in its factories. This industrial innovation allowed for the mass production of vehicles, drastically reducing costs, and consequently lowering the sale price.
Produced until 1927, it sold over 15 million units. Robust, simple, inexpensive, and easy to maintain, it played a fundamental role in the motorization of the United States and far beyond.
Can Ford be and have been?
The new architecture therefore aims to renew this industrial miracle, certainly with great flexibility. It will complement Ford’s current electric offerings, alongside the F-150 Lightning pickup and the Mustang Mach-E SUV. According to initial information, this platform will be developed and produced in the United States, most likely at one of Ford’s two production sites in Kentucky, which are already specialized in SUVs and utility vehicles.
Jim Farley promises “revolutionary” vehicles combining cutting-edge technology, high efficiency, and optimized space. A small research team, dubbed Skunkworks, has been working on this ambitious project since last year. The goal is to develop affordable models capable of competing with Chinese brands like BYD or Geely, which dominate the segment of inexpensive and technically advanced electric vehicles.
Although Ford has not yet specified the forms these future models will take, several scenarios are being discussed. The first model developed from this platform will undoubtedly be a future rival to the low-cost Tesla in the form of a compact SUV priced around $30,000. After that, anything is possible…
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This announcement comes as Ford seems to be focused on producing attractive, efficient, and competitive models. August 11 could thus mark a decisive turning point for the blue oval… and for the American electric vehicle market.
FOR FURTHER READING: Ford still discounts its Mustang Mach-E with a €11,000 rebate
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