Tesla Makes a Radical Decision Regarding Its Cybertruck
This page is translated from the original post "Tesla a pris une décision radicale concernant son Cybertruck" in French.
- 13/09/2025 11:08
Unprecedented commercial fiasco, the Tesla Cybertruck is forced to streamline its lineup before a probable market withdrawal.
Quietly, Tesla has made a significant symbolic move: removing the base version of its Cybertruck from its catalog, which was the most affordable and relevant option. Why? Because buyers are primarily looking for style and social expression, not performance.
Looking back at the history, this removal raises even more questions. Just a few months after its launch, the Long Range RWD version has quietly disappeared from the manufacturer’s online catalog. Marketed as the most affordable option for the electric pick-up, it combined a starting price of $69,990 with an announced range of 335 miles (539 kilometers).
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A lack of profitability?
The Long Range RWD version was distinguished by its rear-wheel drive architecture and technical compromises aimed at reducing costs: simplified suspension, limited features compared to the AWD and Cyberbeast versions, and a less sophisticated interior. The idea was clear: to offer a more accessible Cybertruck while maintaining competitive range. But in practice, this model suffered from ambiguous positioning. Compared to better-equipped versions, the price difference did not appear decisive enough to significantly convince buyers.
From an industrial perspective, Tesla’s decision can be explained by several factors. First, the complexity of production: multiplying variants complicates the assembly line and increases logistics. Then, profitability: a model sold at a lower price but requiring a specific configuration eats into margins, a sensitive point for a company that seeks to maintain its profits in a context of high costs.
Finally, insufficient demand: if very few customers opted for this version, it became rational to concentrate resources on the most popular and profitable variants.
Simplifying the industrial tool?
This removal also reflects a broader trend: Tesla is gradually distancing itself from the initial promise of “affordable” vehicles. The Cybertruck was announced in 2019 starting at $39,900, a price that has been significantly increased over the years. By withdrawing its entry-level model, Tesla further accentuates this shift and positions its pick-up as a decidedly premium product.
For customers, the consequence is simple: there is now no Cybertruck available for less than $80,000 once options and taxes are factored in. Those who hoped for a compromise between price and range will have to look towards the much more expensive AWD or Cyberbeast versions.
To find a trace of the Cybertruck RWD, American customers must visit the inventory section already available at dealerships where new and demonstration models cohabit for a while longer.
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