Alpine and the Quest for the Silver Aiguière
This page is translated from the original post "Alpine et la quête de l’Aiguière d’Argent" in French.
- 02/02/2024 12:26
Alpine partners with the French challenge Orient Express Racing Team for the 37th America’s Cup 2024.
When two brands with a sporting DNA such as Alpine and Orient Express Racing Team come together, great projects are never far off. The French jewels announce their partnership for the 37th edition of the America’s Cup.
“The arrival of such an iconic brand for France as Alpine in our team is both an honor and an additional asset for Orient Express Racing Team. For the first time in history, a French Challenger has succeeded in gathering all national forces and major French exceptional brands around a common ambition: to bring the America’s Cup back to France! With these prestigious partners – Orient Express, Accor, L’Oréal, Photomaton Me Group, K-WAY among others – and everything the Orient Express Racing Team has put in place over the past two years, we can legitimately be ambitious,” declares Stephan Kandler, CEO of Orient Express Racing Team.
Beyond the love of sport challenge, by partnering with Orient Express Racing Team in the America’s Cup, the most prestigious sailing competition and the oldest sporting trophy with 174 years of history, Alpine aims to establish its image and reputation internationally.
“It was obvious for a brand like Alpine to support the French crew Orientation Express Racing Team in the championship of the seas’ Formula 1. The America’s Cup is a competition that requires qualities – agility, aerodynamics, team spirit, and ongoing performance research – and mobilizes technological and human means that echo Alpine’s spirit, maintained since its creation in 1955 by Jean Rédélé. Through this partnership, we want to contribute to the performance of Orient Express Racing Team,” explains Philippe Krief, CEO of Alpine.
Alpine will be in Barcelona for the opening ceremony of the America’s Cup on August 22, 2024. The brand will be present on-site to support the French team. It will have a space to host race fans and will provide a fleet of vehicles for the members of the Orient Express Racing Team.
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