Polestar launches the video game GeoGuessr
This page is translated from the original post "Polestar embarque le jeu vidéo GeoGuessr" in French.
- 29/08/2025 14:20
Polestar and GeoGuessr collaborate for a special edition of the famous game, now available in all Polestar models.
Game and driving enthusiasts now have another reason to smile. Polestar, the Swedish high-performance electric vehicle brand, has just launched its own version of the global phenomenon GeoGuessr.
GeoGuessr, an essential geolocation game, challenges millions of players to guess the exact location of real places based on visual clues. The Polestar version takes this experience a step further: it allows you to travel the most beautiful roads in Europe, while incorporating a unique element from the manufacturer. Indeed, the game’s screen displays the digital mirror of the Polestar 4 at the top of the interface, offering a reversed view of the world, as if you were driving in reverse.
The Polestars become game controllers
Michael Lohscheller, CEO of Polestar, explains: “GeoGuessr and Polestar share the same spirit of exploration. With the rear-view mirror of the Polestar 4 integrated directly into the game, we have created a playful link between our technologies and one of the most popular digital adventures in the world. It’s the perfect entertainment offer while your Polestar is charging.”
For Daniel Antell, CEO and co-founder of GeoGuessr, this partnership is a natural fit: “Every driver uses maps; GeoGuessr transforms navigation into a way to explore the world while having fun. Working with Polestar, another Swedish brand with an international reach, fits perfectly into our logic.”
To celebrate this launch, Polestar and GeoGuessr are organizing a Europe-wide competition, alongside the finals of the GeoGuessr World Championship 2025 in Copenhagen. The grand winner will receive an exceptional trip to Polestar’s headquarters in Gothenburg, along with a day on the track with a professional driver.
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GeoGuessr Polestar edition is now available on mobile, computer, and, above all, directly in all Polestar vehicles via the built-in browser, thus joining the growing offering of digital experiences from the manufacturer. Between automotive innovation and virtual exploration, Polestar strikes a unique blend of technology and gameplay here.
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