Nissan’s Brilliant Idea That All Manufacturers Should Copy

Nissan and other modern cars are packed with technologies… much of which often remains unknown to their owners.

Recognizing this, Nissan is launching an initiative that is as simple as it is smart: a series of videos created by its own engineers to help drivers fully utilize the features of their Qashqai.

This initiative coincides with a symbolic milestone for the Japanese manufacturer. Launched in 2007, the Nissan Qashqai has just surpassed 4 million units sold in Europe, confirming its status as a pioneer in the crossover segment. Designed at Nissan Design Europe in London, developed at the Cranfield technical center, and assembled at the British plant in Sunderland, it is one of the brand’s most iconic models on the continent.

Nissan and Fun Learning

Dubbed “Wait, my Qashqai can do that…?”, this video series adopts a short and practical format. The goal is to reveal features that users might sometimes overlook, be it customizing driving aids, simplifying parking maneuvers, optimizing trunk modularity, adjusting tailgate opening, or better utilizing the Nissan smart key.

The idea is particularly relevant in an age where vehicles are equipped with more and more features. With multimedia screens, electronic assistants, and numerous customization options, it is not uncommon for certain functions to remain unused throughout the vehicle’s lifetime.

To develop this content, Nissan relies on the engineers who participated in the development of the Qashqai, as well as feedback from customers, specialized journalists, and tests conducted throughout the SUV’s design process.

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More than just a simple communication operation, this initiative extends the user experience after purchase. It is still a rare approach in the automotive industry but could inspire other manufacturers. Because a vehicle well-known to its owner is also a vehicle that is more enjoyable to use daily.

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