Mercedes Wants to Hide in Your Glasses!

Mercedes places Augmented Reality at the heart of its priority developments to optimize the driving experience.

The long-term vision at Mercedes is to use augmented reality (AR) glasses to offer a new experience to all vehicle passengers. The German manufacturer does not intend to become an optician; instead, it invites its customers to bring their own AR glasses into the cabin, tailored to their vision and preferences. Mercedes aims to focus on the best way to seamlessly integrate different types of AR glasses.

But before purchasing a pair solely for driving, what are the advantages of AR glasses? They would enable optimal integration of the personal ecosystem alongside content specific to Mercedes. A way to personalize the driving space without altering its factory configuration. AR glasses could also provide drivers with better assistance, such as precise and intuitive road guidance that could significantly ease navigation. The emphasis here is on minimizing driver distraction and providing genuine support.

Through their AR glasses, drivers can see navigation as virtual traffic signs in the external world, precisely located at passage points and key turns. Forget announcements like “take the fourth exit in 300 meters”; a sign appears at intersections indicating where to turn and warns when the road ahead is clear, thanks to information transmitted by the vehicle’s cameras and radars. Similar to a human passenger, but without the arguments.

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