McLaren Ventures into Golf!
- Published on 17/03/2026 16:31
- Modified on 17/03/2026 16:33
After conquering the Formula 1 circuits and the roads with its supercars, McLaren is now tackling the 18 holes.
The Woking-based brand has officially announced the creation of McLaren Golf, a new division that promises to apply the rigor of aerospace engineering to your swing.
Everything indicates that this is not just a simple branding operation. Under the leadership of Neil Howie, former head of Callaway, McLaren Golf brings together industry experts from the golf world and the leading engineers from McLaren Automotive and Racing. The goal? To create a new performance benchmark for golf equipment.
From the Paddock to the Putting Green or the Clubhouse?
“We are creating beautifully designed, meticulously refined, and undeniably McLaren equipment,” states Nick Collins, CEO of McLaren Automotive. One can already envision ultra-lightweight carbon fiber drivers, optimized in the same wind tunnels as Lando Norris’s racing car. Zak Brown, CEO of McLaren Racing, actually sees this step as a logical progression: bringing the standards of the grid right onto the course.
The suspense remains high regarding the exact product range (irons, drivers, bags, or high-tech accessories?), but the countdown has begun. The full launch and presentation of the first products will take place on April 29, 2026. Paddock rumors are already suggesting collaborations with master craftsmen in the sector to ensure that the technique meets the “Papaya” aesthetic.
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This page is translated from the original post "McLaren se lance dans le Golf !" in French.
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