The Luxury Magic Tree According to Rolls-Royce

The manufacturer pushes the boundaries of luxury by unveiling Rolls-Royce Scent, an immersive olfactory experience introduced with its flagship model, the Phantom.

Designed by an in-house perfumer from the Bespoke Collective team, Rolls-Royce’s customization division, this fragrance enhances the natural scents of the noble materials used in each vehicle. It will initially be introduced with its historic flagship model, the Phantom, before potentially being rolled out more widely. It combines notes of Amyris, cedarwood, rosewood, and iris, offering a calming and elegant depth inside Rolls-Royce cars.

Each Rolls-Royce model is crafted with unmatched meticulousness, including the aromas present in the interior. A specialized team, composed of experts in biochemistry and haute parfumerie, is involved in selecting the leathers, woods, wools, and other tactile surfaces. This process ensures that each material is chosen for its visual, tactile, and olfactory qualities. Consequently, the interior is distinguished by a subtle blend, dominated by the richness of leather.

Luxury, serenity, sensuality, and a pleasant scent

Rolls-Royce Scent complements this sensory experience by introducing calming and comforting aromas. Cedarwood adds a spicy and refined note, while rosewood introduces a dry sweetness. Iris provides a floral and earthy touch, enriched by the woody and smoky nuances of Amyris. Together, these fragrances embody the very essence of Rolls-Royce: refinement and depth.

A patented diffuser releases the fragrance in precise doses, ensuring a subtle and long-lasting experience. Extensive testing has been conducted to guarantee even diffusion, regardless of climatic or driving conditions. After more than 30 iterations, the internal experts achieved a perfect balance between longevity and discretion, meeting the expectations of the most demanding clients. With Rolls-Royce Scent, the brand further elevates its craftsmanship by offering a multisensory experience aboard its vehicles.

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